Latest news from childsey

As companies aim to stay ahead, they often grapple with whether to refresh their existing brand or go for a complete rebranding.

Email marketing is still a powerful way for businesses to reach their audience, get them engaged, and increase sales.

Nailing the perfect business headshot is crucial for making a lasting impression and helps to establish yourself as credible in your field.

Keyword research is key to any successful SEO strategy. It involves finding the words and phrases your target audience uses to search for products, services, or information online.

The online world can pose significant barriers for people with disabilities, limiting their access to information, services, and opportunities.

TikTok has become a real powerhouse in the world of social media advertising, grabbing the attention of marketers and brands worldwide. Its massive growth, with over 1 billion active users globally, makes it a force to be reckoned with.

Creating a logo often meant relying on professional graphic designers, a process that could be both time-consuming and expensive.

Professional photographs and videos are a powerful tool for businesses wanting to captivate their audience, build a strong brand identity, and ultimately drive growth.

Paid search marketing is about to undergo a major transformation with Google's upcoming Search Generative Experience (SGE). This AI-driven innovation is set to change how users interact with search engines, bringing both challenges and opportunities for smart advertisers.

It's not just about attracting visitors to your site; it's about getting them to take action and become loyal customers. That's where conversion rate optimisation (CRO) comes in.

Reviews have a huge impact on a business's SEO efforts as consumers increasingly rely on peer recommendations and social proof when making purchasing decisions.

Not only do they serve as powerful tools for building brand awareness and engaging with your target audience, but they also hold immense potential for enhancing your search engine optimization (SEO) efforts.

One of the key elements in building a brand with authenticity is choosing the right colours. Brand colours play a significant role in shaping how people perceive and connect with your business. Studies have shown that up to 80% of snap judgments about products are based on colour alone.

When building a successful brand, having a strong and consistent tone of voice is crucial. Your brand's tone of voice is how you communicate with your audience and plays a vital role in shaping how your brand is perceived.

To maximise the return on investment (ROI) from your video content, you need a strategic plan. This guide aims to provide you with a step-by-step process for planning a video shoot that will ensure your videos are not only effective but deliver the desired results.

A strong brand identity not only helps you stand out in a crowded market but also builds trust and loyalty among your customers. It is the foundation upon which you can build a lasting relationship with your target audience.

As the number of cyber attacks continues to rise, it's essential to take proactive measures to protect your website from hackers. We will explore the fundamentals of website security, common threats to be aware of, and steps you can take to secure your website effectively.

Creating a new website for your business is an exciting endeavour, but it can also be overwhelming. With so many web designers and web development agencies to choose from, how do you find the right one? The key lies in asking the right questions.

With the majority of people accessing websites through mobile devices, it's essential to optimise your website for mobile search. This is where mobile SEO services come into play.

Have you thought about PPC marketing to drive more traffic to your website? We will explore the meaning of PPC, how it works, the steps involved in implementing a successful PPC campaign, and the cost structure associated with PPC marketing.

Whether you're a small organisation or a large enterprise, incorporating video marketing into your overall marketing strategy can help you stand out from the competition and achieve your business goals.

Websites need to evolve and adapt to keep up with changing trends, technology, and consumer expectations. If your website is outdated, hard to navigate, or doesn't meet your business goals...

If you own a website or work in digital marketing you can't escape two terms: Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising.

At Childsey, we’ve witnessed firsthand the transformative power of AI in creating more personalised, efficient, and data-driven campaigns.

Businesses are continuously seeking innovative ways to engage with their audience. One such method that has been gaining traction recently is the use of drone videos to create content or explainer videos.

Consumers are constantly bombarded with an overwhelming number of options when it comes to products and services. With so many choices available, it can be difficult for a brand to stand out from the crowd and capture the attention of potential customers.

The customer journey is basically their story with your brand, from the first hello to the big finale. It's all the little stops along the way—website visits, social media chats—that shape their experience.

Mastering the 7 Cs of digital marketing is like unlocking the secret recipe for boosting your business growth and keeping ahead of the market.

Digital marketing is like your trusty toolkit for navigating the online world—it includes a whole range of strategies and platforms to help you connect with your audience in meaningful ways.

One of the main goals of any website owner is to increase website traffic. This can be achieved through various strategies, but one of the most effective methods is search engine optimization (SEO).