Benefits of Drone Video Footage for Businesses

March 20, 2024
5 min read

Businesses are continuously seeking innovative ways to engage with their audience. One such method that has been gaining traction recently is the use of drone videos to create content or explainer videos. 

Drone footage offers unique perspectives, and high-quality content, and is becoming increasingly accessible. 

Drone Videography

Also known as aerial videography, involves unmanned aerial vehicles (UAVs) or drones to capture high-quality video footage from the sky. This enables businesses to showcase their products, services, or overall brand from angles that traditional ground-level videography cannot achieve.

Here we used a drone to capture footage for Crewe Alexandra FC. The video had over 20,000 views and 800+ engagements, clinching the title of their top-performing content of the year (excluding highlights).

The Crewe Alexandra Stadium from above, shot using a drone.

The versatility of drones, their manoeuvrability, and the ability to capture footage from unique vantage points make them a valuable tool in the toolkit of any marketing strategy.

What Are The Legal Requirements For Flying a Drone to Capture Commercial Content?

It's the complex laws and regulations listed below that often send businesses in search of an agency that can capture drone footage for them and edit that footage into a stunning video to be used across their website and social media.

It's crucial to obtain permission from the Civil Aviation Authority (CAA) before flying a drone for commercial purposes. This involves obtaining a Permission for Commercial Operation (PfCO) or an Operational Authorisation (OA). 

You then need to ensure that you adhere to the flight rules and regulations set by the CAA. For instance, it is mandatory to keep your drone within your visual line of sight at all times. You must avoid flying your drone near airports or other restricted areas. It's also essential to maintain a safe distance from people, vehicles, and buildings to prevent any potential accidents or damage.

When capturing commercial content with a drone, it's important to respect individuals' privacy rights. Ensure that you have consent from anyone who may be identifiable in your footage before using it for commercial purposes. This will help you avoid any legal complications and maintain a positive reputation as a responsible drone operator.

Benefits of Drone Videos for Businesses

1. Spectacular and Unique Content Creation

Drone videography enables the creation of who stands out from the crowd. Aerial shots, which were once only achievable with helicopters, can now be captured smoothly and efficiently by drones. This technology can get extremely close to the subject, fly indoors and even capture hard-to-reach areas, providing unique visuals that are sure to captivate your audience.

2. High-Quality Footage

Drone cameras can record high-definition videos in 4K resolution or higher. These top-notch, crisp videos not only impress potential customers but also help your business stand out among competitors. Partnering with a professional 'drone videographer' ensures the production of high-quality footage that truly represents your brand.

3. Enhanced Brand Exposure

Aerial footage provides a unique view of what your business is all about, which can help you stand out from the competition. The use of drone services provides potential customers with an accurate understanding of your business, increasing exposure and helping businesses thrive and be successful.

4. Cost-Effective Marketing

Drone videos are a cost-effective marketing tool. By investing in engaging and eye-catching drone video footage, businesses can capture the attention of their target audience and persuade them to purchase without breaking the bank.

5. Versatility

Drones are incredibly versatile and can capture footage from various angles. From low-altitude shots to aerial views high up in the sky and creative transitions, drones can provide different perspectives that traditional cameras cannot.

6. Safety

Drone videography provides a safe way of capturing footage. As drones are unmanned, they can be operated safely and perform complex manoeuvres, making them ideal for capturing hard-to-reach areas.

7. Increased Customer Engagement

Videos are far more engaging than text or images alone. Customers are more likely to watch a drone video than read a blog post or product description, meaning businesses that use drone video can expect to see greater customer engagement.

8. Improved Brand Awareness

As people watch your drone videos online, they will begin to remember your brand name and logo. This can lead to improved brand awareness and recognition, helping to keep your business top of mind for potential customers.

Industries Benefiting from Drone Videography

Several industries can benefit significantly from drone video footage or explainer videos made with drones due to the unique perspectives and visual storytelling capabilities they offer. Some of these include:

Real Estate: Drone videos can provide stunning aerial views of properties, gardens, and landscapes, enhancing property listings and attracting potential buyers or renters.

Tourism and Hospitality: Hotels, resorts, and tourist attractions can use drone videos to showcase their amenities, surroundings, and scenic views, enticing travellers and visitors.

Construction and Engineering: Drones can capture aerial footage of construction sites, and buildings, ideal for using in marketing and promotional materials.

Event Management: Drones can capture dynamic aerial views of events such as weddings, festivals, and sports competitions, adding excitement and depth to event coverage and promotional materials.

Film and Entertainment: Drones are increasingly used in filmmaking and video production to capture breathtaking aerial shots for content promotion and marketing.

Environmental Conservation: Marketing content can be created to help raise funds for or awareness for environmental businesses and charities using drone footage.

Finding a Drone Videography Agency

When searching for a 'drone video near me', consider factors such as the agency's experience, portfolio, reviews, and pricing. 

Whether you're looking to hire a drone videographer or a full-service video editing agency, ensure you choose a company that understands your business's unique needs and can deliver high-quality content that aligns with your brand.

Wrapping Up

The use of drone videos in a company's marketing strategy offers numerous benefits. From creating unique and high-quality content to improving SEO and enhancing brand exposure, drone videography is a cost-effective and versatile tool that can significantly boost a company's marketing efforts. 

For businesses seeking an 'explainer video agency' or a 'drone video near me', it's essential to choose an agency with experience and a proven track record in delivering high-quality drone videos. 

With the right partner, your business can harness the power of drone videography to create compelling content that resonates with your audience and drives business growth.

Looking for video production services? Let’s talk.

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