Is PPC Right For My Business?
PPC or pay per click is a digital marketing strategy that involves paying a fee each time someone clicks on one of your ads. PPC is great if you are implementing your SEO strategy and waiting for it to gradually take effect, helping you to gain brand awareness and increase traffic faster. PPC allows you to get in front of the right people early in their buyer journey and make them aware of your brand before your competitors.
It's often much more efficient as a marketing tool when higher budgets are used, making the ROI (return on investment) higher, but as always we are ruled by data and experience here at Childsey.
What We Do
Take your paid advertising to the next level with data-driven insights and experience. We can help you to reach potential customers at every stage of their conversion journey and maximise results in line with your specified budget.
UK shoppers like to browse and compare products and Google Shopping puts your product in front of these relevant potential customers. Your product will appear on the main search engine results page or under the shopping tab, at a competitive price you should enjoy increased sales and conversion rates.
Ads appear when people search online, especially when they are performing commercial searches, meaning that they're looking for a service or something to buy. Ads are in the format of a banner, square image with text or animation and generate increased website traffic and service enquiries.
Paid Social Advertising
Pushing your brand via social media in advertisements or sponsored posts to audiences beyond your current followers. Cost-per-click (CPC) is one of the most common methods of charging for this type of promotion. An excellent way to boost brand awareness, the more your business appears in a user's newsfeed, the more likely they are to remember you, leading to enhanced credibility and increased engagement.
One of the best ways to generate leads and sales online, but effective programme management is critical to success. At Childsey, we have both the expertise and experience required to maximise your programme's profitability.
Reporting & Performance
The monitoring of the success of PPC can be achieved through the effective use of Google Analytics and Google Tag Manager to track conversion rates.
With data being at the heart of all we do, we want to ensure that you are in the know when it comes to your businesses digital marketing metrics. We will create bespoke reports that work for you, built around your individual goals and KPIs. Get in touch with us for an informal chat if you have a project you think we could help with.
PPC covered? Check out our SEO Services and Content Strategies to help you get found in search organically.