MB Motorsport Virtual Hospitality Case Study

How do you give hundreds of people a trackside hospitality experience at Silverstone when they can’t leave their homes?

We supported MB Partners and the MB Motorsport team to bring the excitement of a British Touring Car Championship weekend into the homes of HP & Intel Business partners.

We built a bespoke live platform with a content timeline, chat/commenting, social integrations and video streaming to bring those at home live to the action from the garage.

The behind-the-scenes content was reactive to the audience engagement with live Q & A’s, competitions & driver reactions in the comments.


4 Events
1,200 + Guests
609 Hours of platform engagement
82 live video streams

Working with Childsey to develop our virtual hospitality platform has been a real boost for us during an uncertain season that was impacted by Covid-19. Building our own team and brand from scratch for this season meant we had to hit the ground running and make an impact with our commercial partners. The Virtual Trackside Platform gave our commercial partners a brilliant experience with exclusive behind the scenes access that we were able to share amongst a much larger audience than traditional hospitality. The team at Childsey have been ultra professional and slick from the get go and we look forward to working with them next season.

Mark Blundell, Founder of MB Partners & MB Motorsport, former F1 driver.